Precision B2B Growth: Connecting Business Owners with Capital through Advance Funds Network
In the world of B2B finance, speed and trust are the currency of success. Business owners often need capital yesterday, but they also need a partner who understands their specific challenges—whether that is managing cash flow gaps, purchasing equipment, or seizing a growth opportunity.
This is where our partnership with Advance Funds Network (AFN) comes in.
Since 2007, AFN has been a leader in the small-to-medium business marketplace, providing tailored funding solutions ranging from term loans and lines of credit to merchant cash advances. Our role at AMP is to ensure their solutions reach the business owners who need them most, exactly when they need them.
Here is how we drive high-quality B2B leads for AFN.
Targeting the Right Business Owner
B2B user acquisition is fundamentally different from consumer marketing. It is not about casting a wide net; it is about precision. A qualified lead isn't just someone looking for money—it is a verified business owner with a specific revenue history, operational timeline, and genuine intent.
We structure our acquisition strategy to filter for these high-value prospects. By leveraging deep data insights and targeted affiliate channels, we connect AFN with established businesses across the US and Canada—specifically targeting those with steady monthly revenue (often $15k+) and immediate capital needs.
Quality Over Quantity
In the lending space, a flood of unqualified applications does nothing but clog up the underwriting pipeline. Our focus with AFN is on quality.
We don't just drive traffic; we drive "fundable" leads. We understand the nuances of AFN's product suite—knowing that a business looking for equipment financing looks very different from one needing a merchant cash advance. Our campaigns are designed to pre-qualify intent before the user even lands on the application page. This ensures that the leads we deliver have a higher probability of approval and funding, saving AFN's team valuable time and resources.
Driving Growth Through Strategic Partnerships
Our partnership with Advance Funds Network is built on a shared goal: empowering businesses to grow. By consistently delivering a stream of qualified, high-intent leads, we help AFN focus on what they do best—funding the future of small business.
We are proud to support a partner that puts clients first, offering transparent terms and same-day funding capabilities that keep the business world moving.
