Driving Growth and Revenue: Our Partnership with FloatMe

At AMP, we pride ourselves on building partnerships that drive tangible value for both the client and their end users. Our work with FloatMe, a leading financial app that helps users bridge the gap between paydays, stands as a prime example of this philosophy in action.

FloatMe is an essential tool for millions of people, offering interest-free cash advances to help members avoid predatory overdraft fees. We have had the privilege of supporting their mission through a dual-pronged strategy: managing their User Acquisition to drive growth, and managing their Marketplace to drive revenue.

Here is a look at how this collaboration has delivered results on both fronts.

Scaling User Acquisition with Quality

On the acquisition side, our objective has been to scale the user base without sacrificing quality. In the fintech space, it is not enough to simply drive downloads. The goal is to acquire high-intent users who will actively engage with the product and benefit from its features long-term.

Through our managed affiliate program, we have consistently met FloatMe’s aggressive budget targets month after month. By leveraging our network and optimizing for the right traffic sources, we ensure that the users entering the funnel are the right fit for the platform. This focus on quality ensures that FloatMe continues to grow sustainably.

Unlocking Value in the Marketplace

Beyond acquisition, we also manage FloatMe’s in-app marketplace. This is where we focus on monetization by connecting users with relevant third-party offers.

Our strategy here is rooted in relevance. We curate offers that align with the financial needs of the FloatMe user base, such as credit building tools, side hustle opportunities, and savings apps. By presenting the right offers at the right time, we create a secondary value stream for the user while generating significant revenue for the app.

We are incredibly proud to announce a major milestone in this partnership: AMP has officially helped FloatMe surpass $1 million in marketplace revenue in 2025.

Looking Ahead

Our work with FloatMe demonstrates that a well-managed affiliate strategy can do more than just fill the top of the funnel. When executed correctly, it can become a significant revenue engine that supports the business model while providing genuine help to the consumer.

We look forward to continuing this trajectory and helping FloatMe reach new heights in the coming years.